Friday 14 June 2024

Why you should take your business on the road

If you’re looking to expand your small business or have a change of lifestyle, then taking it on the road might be for you. Not only will you reach a new client base, but travelling will allow you to be the personal face of your business and meet potential customers as well as do some market research and find out directly what people are looking for.

To do this, one of the first things you’ll need is a suitable vehicle. It’s up to you whether you buy or lease a van, but making sure you can meet your delivery deadlines on time is crucial when you’re hitting the tarmac.

Work from your phone

One of the best things about modern technology is possibility it brings us. You no longer have to be tied to an office chair to get the job done. Instead, you can take your emails, calendar and meetings with you wherever you go, which means that taking to the road with your business is no longer the impossible dream it once seemed.

You can keep in contact with your clients, any partners you have, as well as ensuring that you respond to correspondence in a timely and efficient manner… And all from your pocket!

Check out the competition

There’s a world of difference between sitting at a laptop and Googling your competitors. Instead of them remaining as faceless competition, when you actually go out there into the world, you’ll have the chance to meet them face-to-face, get to know them and their products and identify potential gaps in the market.

Work-life balance

It’s a phrase we hear a lot at the moment and, although your business might be your passion, starting something from the ground up can also be a 24/7 commitment. If you can take to the road in a van, you’ll also be able to see more of the world, explore, meet new people and adventure.

The new, nomad lifestyle is something you might have been hearing a lot about, and it’s something many people are taking advantage of so they can live their best lives. Getting out there will give you experiences you’ll never forget.

Plan your trip

As with a holiday, when you might carefully map out each stop point, where to stay, what amenities are available etc, this becomes even more crucial if you’re an entrepreneur on the road. There are some great apps which will be able to help you plan your trip and ensure that you have reasonable enough internet connection to maintain your business while you’re out and about.

Start small

If you’ve never run your business from the road before, it might be best not to rush into a six-month trip to the wilderness. Instead, think about starting with a few nights or a week, to get the feel of it and see if it’s a lifestyle you can envisage for yourself in the future.

Make sure you are working with reputable companies, like who are reliable and an RAC approved dealer.

** This is a collaborative post

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