The new Seat Arona has been awarded the ‘Best Product Design 2018’ accolade by the prestigious Red Dot Award design competition. Fresh, ergonomic exterior and interior design – combined with multiple personalisation options – were the main reasons the Seat Arona emerged victorious.
Since 1954, the Red Dot Award has been one of the most prestigious design competitions in the world, giving international recognition to quality and innovation; the Product Design award is among the most competitive.
To decide the winner, a jury of 40 experts from all over the world deliberates. The judges are not permitted to be part of any industrial manufacturing company nor can they participate in voting for products they have been involved in.
The new Seat Arona shines thanks to its compact measurements, dynamic driving behaviour – which is ideal for nimble city commutes, motorway driving or countryside getaways – and its incredibly safe and easy to use applied technology and comfort features. All of this stands out at a glance thanks to its exciting design.
“We are extremely delighted to receive one of the most prestigious design awards for the Seat Arona. We wanted to give a distinct crossover character, for day to day life and for the urban jungle”, said Seat Design Director Alejandro Mesonero-Romanos. “The Seat Arona is yet another example of fresh, young, functional, adventurous and comfortable design”.
Keep your eyes peeled for our review of the Seat Arona which will appear on the site in the coming weeks. Alternatively you can visit the Seat website for more information or to configure your own.
This award further highlights the success of the Seat Arona. 25,000 units of the new crossover have already been delivered to customers. By the end of the year, Seat will release the Arona TGI, which will be the first SUV worldwide equipped with a Compressed Natural Gas engine.