Wednesday 24 April 2024

New Volvo XC40 is an instant success

The Volvo XC40 is proving a smash hit across the globe, outperforming expectations and selling at a remarkable rate. In the UK the car is selling at twice the rate Volvo expected it to: more than 3,000 XC40s have been sold in the UK since late February.

With sales currently at 2,000 cars a month, the Volvo XC40 has immediately become the company’s most successful new model launch ever in the UK.

These figures are especially significant because the XC40 is Volvo’s first ever compact SUV, and it is already taking conquest sales from the big names in this segment: Audi, BMW, Mercedes-Benz and Range Rover.

And if the sales figures didn’t speak for themselves, then consider the prestigious accolades bestowed on the Volvo XC40: European Car of the Year and What Car? Car of the Year awards, being praised for its lively performance, quality, style, comfort and safety.

The first cars in the UK were the lavishly equipped First Edition XC40s, of which more than 1,000 examples were available. Almost all of these were sold even before the car had arrived in retailer showrooms. It’s not hard to see why: with a comprehensive specification and some exciting engines the First Edition offered excellent value for money.

The XC40 combines bold design with cutting-edge connectivity, ingenious interior storage and Volvo’s industry-leading safety technology. It is available with a range of petrol and diesel engines, with front- and all-wheel drive, and with a manual or automatic gearbox, allowing customers to choose the perfect XC40 for them.

We’re hoping to test the Volvo XC40 later this year, but given the popularity Volvo are going to have a hard time finding enough cars to send to everybody! Watch this space…

Commenting on the sales performance, David Baddeley, Volvo Car UK’s Operations Director, said: “The XC40 is already proving to be a huge success, fuelled by the number of high-profile awards it has won recently. This enthusiasm is reflected in the number of early customers who have ordered their XC40, and we see this demand only increasing now the first customer cars are appearing on UK roads.

Volvo Car UK recommends that anyone interested in buying an XC40 talks to their retailer as soon as possible to place their order.

For more information on the Volvo XC40, and to use the new online configurator, please go to

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