Cupra has joined forces with FC Barcelona, as Official Automotive and Mobility Partner of the club. Seat’s special car division joins forces with its hometown football club as part of an alliance for the next five seasons.
This alliance is based on three strategic pillars. Firstly, both partners originated in Barcelona. Secondly, the two sides endeavour to promote youth talent and innovation. Finally, the two brands share the values of passion, ambition and global vocation.
Seat President and Chairman of the Board of Cupra Luca de Meo, and FC Barcelona President Josep Maria Bartomeu met at Camp Nou before Barça’s first home game in La Liga 2019-2020.
“This innovative alliance with one of the world’s greatest football clubs shows our strong commitment to the Cupra brand and the future of mobility in Barcelona.
“Furthermore, partnering with a universal institution such as FC Barcelona with a fanbase of over 340 million will support our globalisation strategy“, said de Meo.
In turn, FC Barcelona President Josep Maria Bartomeu stated: “We celebrate the incorporation of Cupra as FC Barcelona’s new Official Automotive and Mobility partner.
“We are setting out on a new road together, based on such shared values as demand, passion, ambition and teamwork.
“An innovative alliance that will enable us to offer unique experiences to our fans around the world and through which we shall also have the opportunity to collaborate with the development of new solutions to help improve urban mobility“.
Besides being its exclusive Official Automotive and Mobility Partner, Cupra will become one of FC Barcelona’s Global Official Partners.
This special alliance will include visibility on the ground around the stadium facilities as well as a Cupra VIP Box at the Camp Nou for all FC Barcelona home games. A temporary dedicated area is also expected to be installed outside the stadium for the Barça fans to discover the brand.
Seat, Cupra and FC Barcelona will jointly develop micro-mobility and electro-mobility solutions around the Camp Nou. The football stadium’s facilities will serve as a test laboratory for upcoming urban mobility projects.