McLaren Automotive is poised to further expand its UK network of retailers with the appointment of McLaren New Forest.
The ninth UK retailer in the brand’s will cater for customers in the South of England region, including Hampshire, Sussex and Kent. The new retailer joins the existing network across the UK when it opens later this year.
Operated by Harwoods, a respected privately-owned automotive retail group that has been established for 85 years, McLaren New Forest will open its new showroom at Bramshaw, Hampshire in May 2019.
David Gilbert, Managing Director of McLaren Automotive Europe, commented: “The McLaren retail network continues to expand as two of the first three cars announced under our £1.2bn Track25 plan enter production.
“We are particularly thrilled to welcome McLaren New Forest as our ninth retail partner in the UK.
“Harwoods has an excellent reputation with premium automotive brands and the new location is perfectly suited to our existing customer base and within easy reach of many prospective McLaren owners.”
Harwoods newly-appointed CEO Archie Harwood added: “I am personally very excited and proud to welcome McLaren into the Harwoods family.
“From the very beginning I realised the businesses shared a winning heritage with common values and having a love of the McLaren brand myself and its exciting history, I was keen to deliver this very personal project.
“I have committed to passionately drive McLaren business in the South to success, with the Harwoods ethos of delivering memorable experiences to all customers and partners.”