Wednesday 22 May 2024

Ford to add ST-Line trim to Fiesta and Focus models

Ford has announced a new ST-Line model range for Europe, featuring vehicles with sporty styling inspired by Ford Performance and featuring a range of petrol and diesel engines which aim to provide a good balance between power and economy. The ST-Line range will initially comprise the Fiesta ST-Line – priced from £15,645 – and Focus ST‑Line – priced from £20,595 – both available to order now.

Delivering bold exterior and interior designs inspired by Ford’s acclaimed Fiesta ST and Focus ST performance models, the new Focus ST-Line and Fiesta ST‑Line are designed for customers who aspire to the sporty image of Ford’s ST models – but do not require the full performance package. I’m actually surprised it has taken Ford this long, and with the Focus ST TDCi proving popular it has reinforced the view that economical, sporty-looking cars are a good move.

Both Focus ST-Line and Fiesta ST‑Line are offered with a range of powerful engines including Ford’s multi-award-winning 1.0-litre EcoBoost petrol engine; sport suspension and body styling; unique alloy wheel designs; and sport seats, sport steering wheel and alloy pedals for the interior.

“With our new ST-Line range even more customers can experience sporty style and driving dynamics inspired by our most exciting Ford Performance line-up ever, that includes models such as the Focus RS, new Fiesta ST200 and Ford GT supercar” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. “This year we expect to sell 40,000 performance cars in Europe, a 50 per cent increase compared with 2015, which in turn saw performance car sales rise by 61 per cent compared with 2014.”

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